Amiee is our Head of Marketing and a dynamic 360° marketing leader with over 20 years of experience driving data-led growth across education, technology, entertainment, corporate, charity, and fitness industries.

With a career spanning traditional and digital marketing, sales, events, communications, public relations, and social media, Amiee brings a truly integrated approach to growth and marketing strategy. Her expertise lies in aligning brand, performance, and commercial outcomes to deliver measurable impact. She thrives on using insight and analytics to inform decision-making, optimise performance, and unlock scalable opportunities.

As an integral member of the leadership team, Amiee works closely with the CEO to shape and execute the company’s marketing strategy. The shared goal is to enable thousands more students to access the world of Applied Psychology,  empowering them to become the best versions of themselves.

Amiee is deeply passionate about creating sustainable growth that delivers positive, meaningful outcomes for both students and the business. Her commitment to purpose-led marketing ensures that every initiative not only drives performance but also supports long-term impact and transformation.